Moissanite, a gemstone that rivals diamonds in its brilliance and durability, is gaining popularity as an ethical and affordable alternative. In India, Vidita Somani, a fourth-generation jeweler, has pioneered the use of moissanite with her brand Mezoma.com .
Moissanite is a lab-grown gemstone with the same chemical and physical properties as natural diamond, offering several advantages:
Similar brilliance and fire: Moissanite has a similar refractive index to diamond, resulting in a dazzling display of rainbow colors.
Durable and resistant: Moissanite is nearly as hard as diamond, making it resistant to scratches and wear.
Eco-friendly and ethical: Lab-grown moissanite avoids the environmental and ethical concerns associated with diamond mining.
Affordable: Moissanite costs significantly less than diamond, allowing for larger and more elaborate designs.
Mrs. Somani launched Mezoma.com in 2022 as an online platform offering a wide range of moissanite jewelry, from classic solitaire rings to earrings, pendants, and also customized design option. Each piece is handcrafted using traditional techniques, ensuring quality and elegance.
Q&A with Vidita Somani
Q: What inspired you to launch Mezoma and offer moissanite jewelry?
A: “I wanted to offer a beautiful and ethical gemstone that was accessible to more women,” says Somani. “Moissanite is the perfect choice, as it is stunning, eco-friendly, and affordable.”
Q: Who is your target audience?
A: “My target audience is the modern woman who appreciates beauty, sustainability, and value,” Somani explains. “Mezoma’s jewelry is designed for any occasion, from everyday wear to special events.”
Q: What are the benefits of buying from Mezoma?
A: “We offer high-quality moissanite jewelry that is ethically sourced and crafted with care,” Somani says. “We also provide excellent customer service and stand behind our products.”
Q: What does the future hold for Mezoma and moissanite jewelry?
A: “I am excited to expand Mezoma and make moissanite jewelry even more accessible to women around the world,” Somani shares. “I believe that moissanite has the potential to revolutionize the jewelry industry.”
Mezoma is a brand that is changing the way women think about jewelry. By offering beautiful, ethical, and affordable moissanite jewelry, Mezoma is empowering women to shine bright.