Ashish N Soni is known for his sharply refined,intuitive & deceptively simple sense of aesthetics.His signature pieces are mostly handcrafted & characterized by extreme simplicity.Perfect finishing & impeccable garment construction create stunningly minimal yet dramatic garments. Attention to detail derived from a menswear background remains the brands forte.With design as his primary focus, embellishments are subsidiary & used with great restraint in the brands offerings,most of which are immaculately tailored & individually hand-finished.
Ashish is one designer whose name is synonymous with Designer Menswear in the country. A few brave men like himself have strived through the decades and changed how Indian men think of fashion, clothes and dressing up. His Menswear Label “Ashish N Soni ” has always represented the modern Indian aesthetic in all its glory and has dressed some of India’s most eminent personalities. Today His Menswear is considered a force to be reckoned with and a clear pioneer in homegrown design and artistic sensibilities in the field of Mens Fashion.
His experimentation with Indian fabrics used in contemporary fashion by blending & infusing them with unusual textures & treatments have won him many accolades as an Indian designer who speaks a global language.
He was the first designer to be officially invited to hold a runway show at Olympus Fashion Week in New York. At his debut show in New York he was hailed as “one of New York’s new discoveries” by International Herald Tribune’s Suzy Menkes.
Over his 30 years in Fashion, Ashish has probably belted out over 70 Collections as well as participated in over 50 of the country’s most prestigious shows and fashion events. His collections have always been a favorite with Corporate Sponsors who have repeatedly chosen him to do their Ultimate Finale Shows for fashion weeks by Corporations like Lakme, Wills ITC ,Nexa,Tresemme and Grado.