Cristiano Ronaldo’s first season in Saudi Arabia ended disappointingly. Despite earning a staggering 400 million euros in a two-and-a-half-year deal, Al Nassr finished second in the Saudi Pro League without winning any trophies. However, they did qualify for the Asian Champions League as a consolation. Ronaldo scored 14 goals, including five penalties, but it was considered a letdown for the Riyadh club. Saudi Arabia, aiming to boost tourism and foreign investment, sees Ronaldo as a marketing coup for its football and the country as a whole.
The Public Investment Fund, responsible for LIV Golf, the acquisition of Newcastle United, and Ronaldo’s signing, is now reportedly close to securing a “huge” deal for Lionel Messi. Other big names have also been linked to the Saudi Pro League due to the financial backing of the sovereign wealth vehicle. Additionally, Saudi Arabia is exploring the possibility of bidding for the World Cup, potentially in collaboration with Egypt and Greece.
Although Saudi Arabia’s lavish spending on sports has been criticized as “sportswashing,” diverting attention from human rights concerns, the country remains focused on its sports ambitions. Ronaldo’s arrival has significantly increased the visibility and interest in Saudi football. Al Nassr’s social media following has soared, and women fans, previously barred from stadiums, are now a common sight. Ronaldo has also attracted families and children to matches.
While Ronaldo’s commitment and professionalism have been praised by some analysts, fans have had mixed reactions. Some criticize his anonymous performances and question the decision to sign him, expressing their desire for championships rather than publicity. The attention surrounding Ronaldo’s stint in Saudi Arabia highlights the potential of the Saudi Pro League but underscores the importance of on-field success for both the team and its star signings.