A Tribute to Dr. Philip Kotler , Father of Modern Marketing
In Dr. Kotler’s own words, “EOMM will present an up-to-date and insightful account of the working of modern marketing in today’s turbulent times.” It concentrates on the essential marketing know-how for both, practitioners and students worldwide. One of the highlights is that local editions of EOMM are being published in 100+ countries. Local editions will help focus on the development in each market and let the readers have the benefit of connecting to the localized aspect of marketing in each of these countries.
India specific success stories from Large, MSME, Start-Up and Small businesses will be incorporated in this book and we are excited to extend this limited opportunity to your esteemed organization.
We are also thrilled to announce that the success story of many extra ordinary Indian organizations will be featured in the upcoming release of “𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀 𝗼𝗳 𝗠𝗼𝗱𝗲𝗿𝗻 𝗠𝗮𝗿𝗲𝘁𝗶𝗻𝗴” (India 𝗘𝗱𝗶𝘁𝗶𝗼𝗻). This highly anticipated book is packed with local success stories, providing readers with a comprehensive guide to unlocking the power of modern marketing. This book will bridge the gap between the academic and practical world of marketing. The book follows the bottom of the pyramid approach to incorporate various practical case studies for benefits of students, entrepreneurs and corporate at large.
We are thrilled to announce that Essentials of Modern Marketing (EOMM ) ,india edition has been launched in New Delhi Institute Of Management, Delhi and St. Claret College – India, Bangalore with the presence of esteemed dignitaries from industry and academics. The book has outstanding case studies from indian organizations and we are in debt to Kotler-i & Partners for their contribution in bringing this historic book. The book has been co authored by Mr. Tuhin Mukharjee, Kotler-I & Partners. We will be fortunate to have hindi version of this book soon for Indian readers.
Kotler Award.
Kotler Awards are designed to enhance the competitiveness of the national industry by encouraging and spreading examples of individuals and companies that create innovative customer values and achieve successful market performance through various marketing competitiveness enhancement activities.
India is now identified as the centre for innovation and value-added manufacturing as well as a global hub for professional services such as information technology, accounting, and finance.
The Kotler Award was developed to honor mastery in the field of marketing and management. It recognizes and celebrates achievements of organizations, marketing teams, and individuals in different industries around the world.
The award, which is a tribute to the Father of Modern Marketing, Philip Kotler, also aims to spread examples of individuals and companies who create an innovative culture for the economic, social and technological advancements of an industry or a country.
Apart from honoring individuals and companies, the award also serves as a platform to showcase new talents and unique innovations which set high standards in an industry.
Happen Recently: Happen recently is a strategic partner of Kotler Impact for EOMM India edition and it comes out with monthly magazine for small medium business enterprises (SME). Happen recently is also in PR activities and having partnership with leading media houses.
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